Founded in 2014, Dandelion Stationery is a family-run business specialising in greeting cards, stationery, and gift wrap.
Sales brochures are the primary touchpoint for trade customers. I led the redesign of the 2024 Everyday, Christmas, and Spring sales brochures, and the 2025 ED edition.
The project involved establishing a new grid system, setting the overall art direction, and creating product mock-ups. The refreshed design strengthened the brand’s presence and improved product clarity, supporting the wider branding refresh.
A clean, contemporary layout was used to present the ranges clearly, alongside full-page product lay-flats and a soft tonal palette. Lifestyle and behind-the-scenes photography was integrated to reflect the brand’s down-to-earth, family-focused ethos.
Spring 2025 Brochure
Everyday Brochure 2024
Christmas 2024 Brochure
The visual system was designed to translate easily across print and digital, with key brochure artwork reflected in email and website launch assets.
Featured here Spring 2024 campaign
Featured here Spring 2024 campaign
Flyer artwork for mid-season launches and local charity partnerships was developed in collaboration with the wider team, aligning promotional messaging with established brand guidelines.
